- Aim: Increase public awareness of tinnitus and of the support available to manage the condition. Secure 100 million opportunities to see information and reach 130,000 people through a top-quality information service.
- Impact: We achieved more than 300 million media opportunities to see information about our tinnitus work.
Our website www.tuneouttinnitus.org.uk, launched in July 2007, has so far been visited by around 47,000 visitors. We also answered 3,497 Tinnitus Helpline enquiries and distributed 4,000 copies of our magazine Tinnitus Focus to audiologists and other professionals who support people with tinnitus.
We distributed more than 136,000 leaflets about tinnitus through various channels throughout the UK, including GP surgeries and audiology clinics. We held two successful study days for audiologists and hearing therapists to share research methods and results.
- Aim: Increase regional coverage of outreach information services by 20% including through development of a new tinnitus outreach service. Continue to develop RNID’s website as the destination of choice for information on deafness and hearing loss to reach 120,000 visitors a month.
- Impact: Our outreach information team of staff and volunteers increased the number of face-to-face contacts by 17% across the UK to 37,846.
We also made 3,289 face-to-face contacts with people with tinnitus though our outreach information work, a 50% increase on last year. Our website was visited by an average of 116,389 visitors a month.
- Aim: Develop and trial innovations, including virtual signing applications, to improve access to information delivered through electronic formats such as websites.
- Impact: The RNID New Technologies team launched a new service to provide BSL signed content suitable for websites and other electronic applications and has worked with several organisations during the year.
Avatars (computer generated images of people) with better facial features and slicker movement were selected to create more realistic signs in virtual signing applications.
Virtual signing research work with both the BBC and Scottish Qualifications Authority was successfully completed.
- Aim: The above aim and impact is available in BSL
- Impact: You should be seeing a video here instead of this text. Please visit the Macromedia site to get the Flash Video Player.
- Aim: Implement new intranet and HR systems within 18 months to deliver improved organisational processes and access to information ensuring the organisation is more effective.
- Impact: The implementation of the new intranet has been delayed but is now progressing in line with the broader development of the RNID website.
The HR project is also now moving forward with implementation of the first two phases scheduled for December 2008.
Joanne's story
Our Regional Communications and Information team provide information for deaf and hard of hearing people as well as those who are worried about their hearing throughout the country. Joanne is at the RNID stand at the Retirement Show in Earls Court where the main aim is to reach older people who may have a hearing loss and don’t know what to do next.
We can only do our valuable work with your support. Get involved.
Did you know...
Over 6,500
people have received our deaf awareness, disability and deaf awareness or start to sign training.