- Aim: To enable people who are deaf or hard of hearing to
make informed decisions about their lives.
- Impact: We continue to provide free, impartial information
on a range of subjects, including hearing aids, tinnitus, communication,
employment, equipment, legislation and benefits. This helps people to
find out more about their hearing loss or how to manage their tinnitus,
as well as the equipment and services that can support them and to which
they are entitled. In the past year, our
Information Line and Tinnitus Helpline responded to more than 31,000
requests for information. Across the UK our information teams provided
information directly to more than 35,000 people, by organising or attending
events. Our
website received more than 66,000 unique visitors per month.
See our impact in Wales, Scotland
and Northern
Ireland.
- Aim: To make safer listening a widely understood public
health issue.
- Impact: By speaking to festival-goers at six of the UK's
biggest music festivals, including Glastonbury and Reading, we encouraged
more than 1,000 people to pledge to look after their hearing and received
3,700 responses to a questionnaire that encouraged music-lovers to think
about their hearing. We recruited 14 celebrity supporters to promote our
messages to their fans through video interviews, the internet and other
media and distributed 500 posters promoting safe listening messages at
Luminar-owned nightclubs.
Our
Don't Lose the Music campaign website, which helps make people aware
of the dangers of excessive noise, received over 50,000 visitors, compared
with a target of 80,000. However, we smashed our media target getting
coverage. We had a large amount of national coverage in papers including
the Daily Telegraph and the Daily Mail; we did dozens of radio interviews
and appeared on The One Show and Embarrassing Teenage Bodies all of which
ensured we raised awareness of the issue.
- Aim: To ensure that we continue to receive valuable support
from our members and to enable them to get the most from their membership.
- Impact: 369 members upgraded their membership to Life Membership
status, creating extra revenue for RNID and allowing members to enjoy
a range of new, extra benefits. We created 'Your
say', a members-only part of our website where members can share information
and experiences relating to deafness and hearing loss and published The
Facts about Hearing Aids, a clear, accessible, 'one-stop' publication,
free to members.
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